what I did
- Built Tony’s first US Amazon distribution channel from scratch.
- Redesigned shipping economics, saving an estimated few hundred thousand dollars.
- Loaded the full product catalog into 1WorldSync for retail partners.
- Made the decks behind Target, Kroger, and Fred Meyer deals.
the story
I was roughly the tenth US employee. I built the first US Amazon channel, which likely runs in the millions today. I found the shipping model had gone cash negative on old quotes and rebuilt it, saving an estimated few hundred thousand dollars. I loaded every product into 1WorldSync so grocers could pull consistent data, and I made the copy and decks behind distribution deals with Target, Kroger, and Fred Meyer.
The lesson was that marketing creates value through channels, operations, and economics, not only through advertising.
outcome
Launched a US Amazon channel now likely in the millions.
- Amazon
- 1WorldSync
- Sales Decks