what I did
- Grew the social account from about 20 followers to several hundred.
- Raised campus awareness of the program from under 1% to about 32%.
- Created the first content calendar, brand guidelines, and logo.
- Introduced video as a social format before it was common on campus.
the story
This is where the pattern started. There was no marketing function, so I built one: a content calendar, brand guidelines, a logo, and the program's first video content. I ran awareness polling, planned events like Dia de los Muertos and the Diversity Dialogues, and grew partnerships beyond campus.
The numbers were small because the school was small, but moving awareness from almost nothing to roughly a third of students taught me how far structure and consistency go when nothing is there yet.
outcome
Awareness from under 1% to about 32%.
- Social
- GIMP
- Video