what I did
- Ran an independent agency alongside full-time roles since 2017.
- Took Bearte to Expo West and generated about 40 retail leads.
- Built brand foundations for the Texas Oyster Mariculture Association.
- Applied Amazon, retail, and trade-show playbooks across CPG clients.
the story
Arugula is the thread that never stopped. I brought the chocolate and coffee brand Bearte to Natural Products Expo West and generated about forty leads, with meetings involving Whole Foods and Sprouts. I handled Amazon positioning for Monkey Brittle and built the full brand foundation for the Texas Oyster Mariculture Association.
It proved my approach did not depend on one employer, and it kept me close to entrepreneurship while I worked inside larger companies.
outcome
About 40 retail leads from one Expo West.
- Amazon
- Trade Shows
- Branding