what I did
- Cut website bounce rate from about 72% to about 18%.
- Grew lead generation about 38% year over year and improved lead quality.
- Introduced QR codes with UTMs into architecture-magazine print ads.
- Built customer personas from the full client base and a DSP audience strategy.
the story
I defined the first customer personas from roughly seventy past clients, moved the site to WordPress, and cut bounce rate from about 72% to 18%. Lead generation rose about 38% year over year and the lead-to-hot-lead ratio improved. I put QR codes with UTMs into Architectural Digest and Dwell ads, and within two months competitors in the same magazines were doing the same.
Managing about fifteen channels across five regions, I showed I could bring a startup builder's mindset to an established, high-consideration business.
outcome
Bounce rate cut from about 72% to 18%.
- WordPress
- SEO
- DSP
- SQL