what I did
- Built the entire brand, website, content, retail, and Amazon presence alone.
- Grew social from about 20 to 2,500 followers, engagement up about 2,300%.
- Created the #SaveTheVeggies edutainment campaign on household food waste.
- Learned that marketing amplifies a good product but cannot rescue a weak one.
the story
As the only full-time marketer, I created everything: brand and guidelines, a rebuilt website, a three-part content strategy, retail and Amazon plans, and community partnerships. Social engagement rose about 2,300% over thirteen months to a 12% rate. The strongest work was edutainment, led by the #SaveTheVeggies campaign that made food-waste percentages feel physical.
The company failed on product and funding, not effort. It taught me that strong marketing cannot manufacture product-market fit or cure thin capital.
outcome
Social engagement up about 2,300% in 13 months.
- WordPress
- Amazon
- Social